The Fumet des Ardennes is a family business specialized in the sale of meat and artisanal products. With two physical butcher shops located in Vresse-sur-Semois and Corbion, it has now become a reference for online meat sales in Belgium.
A handcrafted expertise for over 50 years
+100
packages delivered daily
.
+1100
very positive reviews
.
2
establishments in Wallonia
.
4.8
Note obtenue par The Fumet of the Ardennes avec plus de 1186 avis.
+100
packages delivered daily
+1100
very positive reviews
2
establishments in Wallonia
4.8
Note obtenue par The Fumet of the Ardennes avec plus de 1186 avis.
The Belgian leader in online meat sales
For several generations, Le Fumet des Ardennes has selected and marketed quality meats for individuals throughout Belgium.
Initially developed around its physical butcher shops, the company has gradually invested in digital to offer a simple, reliable, and accessible shopping experience to a national clientele.
Today, e-commerce is a strategic pillar of its development.
Context & Issues
Selling meat online presents specific challenges. Indeed, consumers must be able to confidently purchase fresh products that require particularly rigorous logistics.
Fumet des Ardennes already had a solid reputation thanks to its physical sales points and its presence at numerous trade shows. The challenge was therefore to translate this trust into a high-performing digital environment.
Moreover, the growth in orders required tools capable of effectively supporting the teams on a daily basis while ensuring an impeccable experience for customers.
The request
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Develop a high-performing e-commerce
Create a platform capable of showcasing products and facilitating the shopping journey.
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Structuring logistics
Optimize delivery management to ensure product quality until they reach their destination.
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Support growth
Implement a digital strategy to increase sales and brand visibility on a national scale.
The delivered project
A seamless shopping experience, an optimized catalog, and controlled logistics to sustainably support the company’s growth.
A comprehensive support over several years
We have been supporting Le Fumet des Ardennes for several years in the development of its e-commerce activity.
After a phase of design and UX reflection, a PrestaShop platform was implemented to provide a simple, fast, and reassuring shopping experience for consumers.
In parallel, various acquisition actions have been deployed to increase brand visibility and support revenue growth. Google Ads and Meta Ads now play an important role in acquiring new customers.
Finally, a complete redesign carried out in 2025 has improved the overall performance of the platform, the conversion rate, and the user experience.
Partnership
An expertise in Prestashop
David Georges is one of our partners with whom we often collaborate on Prestashop projects. The goal is to combine his technological expertise with our know-how to offer you the best.
Learn more about our partner
Optimized logistics through AI
The management of fresh products imposes significant constraints in terms of delivery.
In order to improve operational efficiency, tools have been implemented to optimize delivery routes. The routes of refrigerated vans are thus organized more efficiently, which helps reduce costs and improve service quality.
Key Features
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Smart Delivery
An optimized route management system that enhances logistical efficiency and customer satisfaction.
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Digital acquisition
Google Ads and Meta Ads campaigns designed to support growth and enhance brand visibility.
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Continuous optimization
Regular platform enhancements to maintain a high level of performance.
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