The Dressing de Cloé already had an e-commerce site on WooCommerce, but it faced significant technical limitations, especially during high traffic.
The power of Shopify at the service of fashion
+10 k
subscribers on social networks
+7.3 k
of orders since the launch
+2.8 k
monthly visits on average
4.3
Note obtenue par Le Dressing de Cloé avec plus de 24 avis.
+10 k
subscribers on social networks
+7.3 k
of orders since the launch
+2.8 k
monthly visits on average
4.3
Note obtenue par Le Dressing de Cloé avec plus de 24 avis.
Cindy’s project
Cloé’s Dressing is an online boutique for women’s ready-to-wear, strongly supported by an active community on Facebook and Instagram.
We assisted with the migration and complete optimization of its e-commerce to support its growth and secure its sales.
A limited e-commerce in the face of growth
Cloé’s Dressing already had an e-commerce site under WooCommerce, but it faced significant technical limitations.
During peak periods, especially after social media campaigns, the site became unstable, directly impacting sales. The challenge was to migrate to a more robust solution capable of handling traffic spikes while providing simplified management for the manager.
Our mission
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Stabilize the platform
Implement a reliable solution capable of handling traffic spikes related to social media.
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Optimize conversion
Enhance the purchasing journey and implement effective marketing levers.
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Gain independence
Allow the client to easily manage their store on a daily basis.
Our solution
Migration to a Shopify solution
We migrated the store to Shopify to ensure stability, performance, and ease of use. The site has been redesigned to showcase the products and optimize the user journey, particularly for visitors coming from social media.
We also integrated several conversion levers: abandoned cart recovery, promotional codes, recommendations for complementary and similar products.
During the launch, we supported the client from her store to ensure an optimal launch.
The advantages of the project
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Integrated marketing levers
Cart abandonment reminders, promo codes, and product suggestions to increase the average cart value.
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Continuous strategic support
Regular monitoring to adapt the e-commerce strategy and maximize results over time.
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Optimization of the purchasing journey
An enhanced sales funnel to maximize conversions and simplify the user experience.
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