Woooz is a dynamic online shoe store, designed to quickly offer essential, reliable, and trendy pairs for the whole family — women, men, boys, and girls — with a simple, seamless, and mobile-friendly shopping experience.
Shoes for the whole family
+50 k
Visits to the site during the first 2 months following the launch.
.
+170
Sales in the first 2 months following the launch.
.
+7.9 k
articles referenced on the site.
.
4.8
Note obtenue par Woooz avec plus de 342 avis.
+50 k
Visits to the site during the first 2 months following the launch.
+170
Sales in the first 2 months following the launch.
+7.9 k
articles referenced on the site.
4.8
Note obtenue par Woooz avec plus de 342 avis.
WOOOZ what is it?
Woooz positions itself as an accessible online store, family-oriented and focused on comfort. Offering a wide selection of recognized brands at attractive prices. Complemented by modern services such as installment payments and simplified returns. The visual universe emphasizes ease of use, fast navigation, and clarity of promotional offers.
The request
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Create a visual identity from scratch
Create a strong and cohesive visual identity from scratch, capable of positioning Woooz as a recognizable, modern, and credible brand.
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Customer Journey Optimization
Design of an intuitive purchase funnel, providing detailed product information, secure payment options, simplified returns, and clear display of offers.
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A simple and intuitive e-shop
Development of a custom online store, structured by categories with smooth navigation, clear product filters, and highlighting bestsellers and new arrivals.
Branding & visual identity
We reimagined the brand’s visual identity to create a modern and accessible universe. This while reflecting its family-oriented and dynamic positioning.
We designed the logo from exploratory sketches, working on simple and recognizable shapes. Ultimately, we chose the idea of an intertwined shoelace. Easy to adapt across the website, digital platforms, and marketing materials.
The delivered project
Woooz is the fast and easy online shoe store that outfits the whole family with essential, reliable, and durable shoes at the right price, all year round.
Key Features
Personalized experience for every family
Visitors can create a Woooz account and register their family members to receive tailored shoe suggestions for each, making the experience more personalized.
Smart favorites to boost purchasing
The favorites list allows users to save products they are interested in for easy retrieval.
This feature facilitates comparison, extends engagement, and encourages return visits to the site, while improving conversion through a smoother and more personalized shopping experience.
Got a project in mind?
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This is already the second time I’ve worked with the team on two projects, and both times it was a pleasure. I can only recommend trusting them with your website or design project.
Emma Lemaitre
BuildUp