20/08/2026
What is GEO?
Published by Martin Collignon
AIs are becoming the search engine
For a few months now, the way people search on the internet has evolved. More and more users are no longer going through a traditional Google results page.
These tools analyze thousands of pages… and directly recommend businesses, products, or locations. This is where GEO comes into play.
A strong digital presence and positive reviews thus become an important trust signal.
1. Answer the questions your customers are asking
AIs prioritize content that answers directly the users’ questions. Integrating relevant FAQs on your pages allows you to respond to:
- – How does your service work?
- – What are your prices?
- – What sets you apart?
These answers often become the source used by the AI to formulate its responses.
2. Speak as you would to your clients
The language used on your site should be natural and conversational.
Artificial intelligences understand written content much better as if you were explaining your business to a client, rather than overly marketing or overly technical texts.
3. Helping AI understand your business
Your site should clearly explain who you are, what you offer, for whom, and what makes you unique
A good practice is to create a page that summarizes the essence of your business, as well as a technical file (like a llms.txt) that helps AIs identify the important pages of your site.
4. Highlight your reputation
AI systems cross a vast amount of information to decide which companies to recommend.
They analyze, in particular:
- – customer reviews
- – mentions on other sites
- – the consistency of your online information
5. Structure your content
AI engines analyze structured data particularly well, especially that found in schema.org tags.
This data allows for a precise description of your business, your services, your products, your prices, your reviews…
They help AI to understand your offering quickly and accurately.
Got a project in mind?
Do you have a clear business challenge, a specific need, or simply the feeling that your current tools no longer fit?
A custom platform can transform the way you work and become a real performance driver.
