Forestia, wildlife park and adventure near Liège. To ensure the experience begins at the time of purchase, they entrusted us with the redesign of their online ticketing system: simpler, smoother, more efficient.
Optimized ticketing, boosted conversion
+80
average daily visits on the site
.
+90
daily bookings
.
300
animals of 30 different species
.
4.4
Note obtenue par Forestia avec plus de 4400 avis.
+80
average daily visits on the site
+90
daily bookings
300
animals of 30 different species
4.4
Note obtenue par Forestia avec plus de 4400 avis.
What is Forestia?
Forestia is a wildlife and adventure park located near Liège, combining nature, leisure, and treetop activities. The park approached us to completely rethink its online ticketing system to enhance the purchasing experience and overall performance.
The initial situation
Forestia already had a functional online ticketing system used by its visitors. However, the user experience was not intuitive, which directly impacted usage and conversion rates.
At the same time, the on-site teams (cashiers and managers) had developed habits with the existing tool, making any evolution challenging. The challenge was therefore to significantly improve the ergonomics and the purchasing journey.
The major issues identified
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Unintuitive experience
Confusing user experience, impacting the conversion rate.
-
Reduced conversion rate
A complicated and poorly understood process for a wide audience.
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Outdated internal management
An existing business tool with limited scalability.
Our solution
The developed platform allows for efficient management of online bookings, peak attendance, and financial flows. An internal management interface has also been designed to provide teams with a powerful, intuitive tool that aligns with their work habits.
Simplified management, improved conversion
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Optimized purchase journey
A simplified booking tunnel, designed to reduce friction and improve the conversion rate of visitors.
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Advanced Ticket Management
Support for multiple types of bookings (age, access, subscriptions), with a clear and scalable logic.
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Robust and scalable platform
An infrastructure capable of supporting significant traffic spikes while ensuring the reliability of transactions and the associated accounting management.
A custom ticketing system focused on the user
We designed a custom ticketing solution focused on conversion, starting from a complete UX/UI prototype validated with the client. This phase allowed us to define a smooth and guided purchasing journey for visitors while integrating the business constraints of the field teams.
A centralized and efficient platform
The developed platform now allows for efficient management of online bookings, peak attendance, and financial flows related to payments. An internal management interface has also been designed to provide teams with a powerful, intuitive tool that aligns with their work habits.
Got a project in mind?
Do you have a clear business challenge, a specific need, or simply the feeling that your current tools no longer fit?
A custom platform can transform the way you work and become a real performance driver.
This is already the second time I’ve worked with the team on two projects, and both times it was a pleasure. I can only recommend trusting them with your website or design project.
Emma Lemaitre
BuildUp