A simple and effective online ordering tool

Delhaye Bakery is an artisanal bakery producing on a larger scale, with a sales point that includes a sandwich shop.

points of sale in Belgium

+20

installations in supermarkets

+150

years of expertise

4.2

Note obtenue par Delhaye avec plus de 841 avis.

A bit of context

For several generations, Boulangerie Delhaye has been an artisanal reference in Belgium. The company combines traditional know-how, large-scale production, and local service.

In addition to its bakery-pastry shop activities, the brand welcomes a significant clientele daily in its sandwich shop. Particularly frequented by local businesses and workers.

A bottleneck during peak times

However, Boulangerie Delhaye faced a high concentration of orders over a short time frame, mainly between 11:30 AM and 1:30 PM. The daily influx created significant pressure for both the production teams and the counter staff.

Moreover, during peak hours, many orders arrived simultaneously. As a result, the queues quickly lengthened, and the organization became more challenging to manage in real-time. This also impacted the customer experience, leading to longer wait times and less fluidity during service.

The request

Reduce lunchtime traffic

Implement a system to anticipate orders for better production distribution.
Simplify order taking

Create an accessible and fast solution for regular customers. Boulangerie Delhaye
Optimize internal organization

Enable teams to better plan sandwich preparation.

The delivered project

Thanks to a booking system designed for field use, Delhaye improves its internal organization while providing a faster, simpler, and more comfortable experience for its clients.

Discover our e-commerce solutions

A simple and effective tool

To address this issue, we developed an online ordering platform accessible via a customer account. This way, users can order their sandwiches in advance with just a few clicks.

Now, orders are transmitted in real-time to the teams via a tablet with notifications. This solution allows for better preparation, streamlines production, and improves workload distribution.

Moreover, the system works in conjunction with a pickup kiosk installed on-site. This way, customers can quickly collect their orders without having to wait in line.

Got a project in mind?

Do you have a clear business challenge, a specific need, or simply the feeling that your current tools no longer fit?

A custom platform can transform the way you work and become a real performance driver.

This is already the second time I’ve worked with the team on two projects, and both times it was a pleasure. I can only recommend trusting them with your website or design project.

Emma Lemaitre BuildUp