Woooz is a dynamic online shoe store designed to quickly offer essential, reliable, and trendy shoes for the whole family—women, men, boys, and girls—with a simple, seamless, and mobile-friendly shopping experience.
Shoes for the whole family
+50 k
Website visits during the first two months after the site went live.
.
+170
Sales during the first two months after the website went live.
.
+7.9 k
items listed on the website.
.
4.8
Rating for Woooz based on over 342 reviews.
+50 k
Website visits during the first two months after the site went live.
+170
Sales during the first two months after the website went live.
+7.9 k
items listed on the website.
4.8
Rating for Woooz based on over 342 reviews.
What is WOOOZ?
Woooz positions itself as an accessible, family-friendly online store focused on comfort, offering a wide selection of well-known brands at attractive prices, complemented by modern services such as installment payments and simplified returns. The visual design emphasizes ease of use, fast navigation, and clear promotional offers.
The request
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Create a visual identity from scratch
Create a strong and consistent visual identity from scratch, capable of positioning Woooz as a recognizable, modern, and credible brand.
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Optimizing the customer journey
Design of an intuitive checkout process that provides detailed product information, secure payment options, simplified returns, and a clear display of offers.
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A simple and intuitive online store
Development of a custom online store, organized by category with seamless navigation, clear product filters, and highlights of bestsellers and new arrivals.
Branding & Visual Identity
We redesigned the brand’s visual identity to create a modern and accessible brand image, while reflecting its family-oriented and dynamic positioning.
We designed the logo based on exploratory sketches, working with simple, recognizable shapes. Ultimately, we settled on the concept of an intertwined shoelace, which is easy to adapt for use on the website, digital platforms, and marketing materials.
The completed project
Maison Goosse offers a premium and elegant brand identity, rooted in artisanal tradition yet open to contemporary trends. The boutique features refined collections for men and women, formal wear, and personalized styling services, supported by an in-house tailoring workshop.
Some key features
A personalized experience for every family
Visitors can create a Woooz account and register their family members to receive personalized shoe recommendations for each person, making the experience more tailored to their needs.
Smart Favorites to Boost Purchases
The favorites list allows users to save products they’re interested in so they can easily find them later.
This feature makes it easier to compare products, extends engagement, and encourages users to return to the site, while improving conversion rates through a smoother, more personalized shopping experience.
Got a project in mind?
Do you have a clear business challenge, a specific need, or simply the feeling that your current tools are no longer up to the task?
A custom-built platform can transform the way you work and become a real driver of performance.
A fantastic experience—a team of professionals who put me at ease and guided me every step of the way through the redesign of my website and my transition to Shopify!
Cindy Roctus
Manager, Le Dressing de Cloé