Forestia, a wildlife and adventure park near Liège. To ensure the experience begins the moment tickets are purchased, they entrusted us with redesigning their online ticketing system to make it simpler, more seamless, and more efficient.
Optimized ticketing, boosted conversion
+80
average number of daily visits to the site
.
+90
daily reservations
.
300
animals from 30 different species
.
4.4
Rating given to Forestia based on over 4,400 reviews.
+80
average number of daily visits to the site
+90
daily reservations
300
animals from 30 different species
4.4
Rating given to Forestia based on over 4,400 reviews.
What is Forestia?
Forestia is a wildlife and adventure park located near Liège, combining nature, recreation, and tree-top adventure courses. The park asked us to completely redesign its online ticketing system to improve the purchasing experience and overall performance.
The initial situation
Forestia already had a functional online ticketing system that its visitors were using. However, the user experience was not very intuitive, which directly impacted usage and conversion rates.
At the same time, the on-site teams (cashiers and managers) had become accustomed to the existing system, making any changes difficult. The challenge, therefore, was to significantly improve the user experience and the shopping journey.
The major issues identified
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A somewhat counterintuitive experience
A confusing user experience that affects the conversion rate.
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Reduced conversion rate
A complicated process that is difficult for the general public to understand.
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Outdated internal management
An existing business tool with limited scalability.
Our solution
The platform we developed enables efficient management of online reservations, peak periods, and financial flows. An internal management interface has also been designed to provide teams with a powerful, intuitive tool that aligns with their work habits.
Simplified management, improved conversion
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Optimized shopping experience
A streamlined booking process designed to reduce friction and improve visitor conversion rates.
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Advanced Ticket Management
Support for multiple types of reservations (age, access, memberships), with a clear and scalable system.
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Robust and scalable platform
An infrastructure capable of handling significant traffic spikes while ensuring transaction reliability and the associated accounting management.
A custom, user-centered ticketing system
We designed a custom, conversion-focused ticketing solution based on a comprehensive UX/UI prototype that was approved by the client. This phase allowed us to define a seamless, guided purchasing journey for visitors while incorporating the operational requirements of the field teams.
A centralized and efficient platform
The platform we’ve developed now makes it possible to efficiently manage online reservations, peak traffic, and payment-related financial flows. An internal management interface has also been designed to provide teams with a powerful, intuitive tool that aligns with their work habits.
Got a project in mind?
Do you have a clear business challenge, a specific need, or simply the feeling that your current tools are no longer up to the task?
A custom-built platform can transform the way you work and become a real driver of performance.
A fantastic experience—a team of professionals who put me at ease and guided me every step of the way through the redesign of my website and my transition to Shopify!
Cindy Roctus
Manager, Le Dressing de Cloé